How Home Staging can Accelerate House Sales and Boost Profitability

By Chris Hammond

Every homeowner dreams of a swift and lucrative sale when putting their property on the market. However, simply tidying up and advertising isn’t always enough to attract the best offers. If you’re willing to make a small investment for a quick and profitable sale, home staging might be the perfect solution.

Home staging involves accentuating a property’s best features to appeal to potential buyers. There is a growing importance in presentation due to buyers spending more time scrutinising photos, videos, and floor plans before scheduling viewings.

Staging a property yields numerous benefits, such as increased viewings, reduced time on the market, and higher chances of receiving elevated offers. It has evolved from a mere method to increase offer value into an essential strategy for meeting and surpassing pricing expectations.
Although hiring a professional staging service might sound like an added expense, it can be worthwhile. Elaine Penhaul, founder of Lemon & Lime Interiors, a home staging company, explains that the cost of professional staging typically ranges from 0.5% to 1.5% of the property’s guide price, depending on size, value, and required improvements.
According to the HSA’s Home Staging report, staging costs can range from around £500 to over £5,000, but it can increase a home’s value by up to 10%. Moreover, an overwhelming 85% of estate agents report that staged homes sell up to three times faster than non-staged properties.
The core principle of home staging is to neutralise and declutter the space, allowing potential buyers to envision their belongings in the house. By depersonalising and tidying away personal items, like toys, ornaments, and family photographs, you create a more inviting atmosphere, enhancing the chance of a successful sale.
Another crucial aspect is maximising the use of space. Eliminating redundant or cluttered areas and properly furnishing each room to fit the target audience’s preferences can significantly speed up the sale process and attract higher offers.
In addition to focusing on the interior, don’t overlook the exterior. An unappealing outer appearance can deter potential buyers even before they step inside. While installing new windows and doors can be costly, a fresh coat of paint on existing frames can breathe new life into the property and boost its value.
Considering art rental might not be an obvious choice, but it can make a substantial difference. Classy art pieces can evoke emotions in potential buyers, influencing their perception of the space. It can serve as a guiding framework for furniture placement, colour schemes, and overall ambiance, making your home more appealing and cohesive.

Lastly, adding internal paneling is an increasingly popular trend among current buyers. It’s an affordable way to create a desirable feature wall, adding depth and interest to otherwise plain rooms. This simple enhancement can give your home a luxurious and expensive appearance, impressing potential buyers and driving up its value.

By following these five basic principles of home staging, you can significantly increase the chances of selling your house faster and for a higher price, making the investment in staging services well worth it.

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