Mastering Home Staging: Elevating Properties for Maximum Effect

By Chris Hammond

A pivotal step in the art of home staging revolves around streamlining the living environment. Although buyers might be expected to overlook clutter, its presence can significantly hinder the sales process and reduce the property’s value.

The presentation of a clutter-free home holds paramount importance, as potential buyers swiftly assume that an unkempt dwelling translates to inadequate maintenance, thereby impacting the offers received. Additionally, sellers ought to tackle any disagreeable odours, be it cigarette smoke, dampness, or pet-related scents, as these can have a substantial influence on the sale’s success.
Following the decluttering phase, a crucial step involves evaluating whether the property needs a redecoration. If the property has not undergone refurbishment within the past five years, a fresh coat of paint can work wonders. While some might deem redecoration superfluous given that buyers tend to repaint according to their preferences, opting for tonal, neutral hues can invigorate the aesthetic and increase the property’s appeal. This not only augments the home’s value but also spares the buyer the inconvenience of repainting upon settling in. It is essential to steer away from vivid feature walls or bold shades that hinge on individual taste and might dissuade prospective buyers.

When selling a property, the presentation of each room with a distinct purpose is helpful for attracting more generous offers. Converting spare rooms into practical spaces such as cozy bedrooms, walk-in closets, exercise areas, or workspaces empowers buyers to envision the utility of the space should they choose to inhabit it. The lifestyle the property offers should be accentuated during the marketing phase. For instance, if the dwelling is tailored for young couples, arranging furniture around an elegant coffee table adorned with wine glasses encourages buyers to envisage relishing the space. Conversely, if it caters to a family setting, spotlighting a smaller room as a playroom replete with exhibited children’s toys shifts the focus from its dimensions and underscores its functionality.

Once the home is meticulously staged, the promotional materials should mirror the same caliber. High-caliber photographs captured on clear, sunlit days and meticulously composed shots showcase the full expanse of the space and captivate potential buyers. Considering the integration of videos or virtual tours proves beneficial, as they grant buyers the opportunity to explore the property remotely. These tours serve as invaluable marketing assets and ensure that buyers do not forego the chance to behold the property in all its splendour.