One common theme with estate agents is their reluctance to recommend staging for their clients when the market is hot. They believe that the high demand from buyers outweighs the need for staging, as properties will sell quickly regardless.
Of course, the estate agents thoughts are justified, properties will indeed sell quickly in a market with an abundance of buyers. However, staging serves a greater purpose beyond securing a sale; it’s about getting the best possible price for the sale.
Let’s explore three reasons why staging remains valuable, even in a hot market:
1. Both vendors and agents recognise that a home’s initial appearance on property portals significantly influences the number of viewings it attracts. By presenting the property in a fabulous manner from the outset, more potential buyers become interested, leading to increased competition among buyers and, ultimately, a higher sale price.
2. When the vendor insists on listing their home at the top end of the valuation range, a stellar presentation becomes essential to achieve this ambitious price. While reaching the top end is feasible in the location, it heavily relies on an exceptional presentation that generates ample interest and confidence among buyers.
3. Given the scarcity of quality properties hitting the market, competition among estate agents to secure new business has intensified. Having a trusted staging partner becomes a unique selling point (USP) for agents. It not only helps agents win instructions from vendors but also justifies a higher commission, as it demonstrates a genuine commitment to securing the best possible sale outcome right from the first conversation with the vendor.
In conclusion, while a hot seller’s market may guarantee a swift sale, staging offers immense value in maximising the selling price, instilling confidence in achieving higher valuations, and setting agents apart from the competition. It remains a powerful tool to ensure not just a good sale, but a great one for both sellers and agents alike.
