How to Stage an Empty House for The Ultimate Selling Potential

By Charlie Indge

Why Stage an Empty House?

Sell Faster and for Higher Prices

Staging an empty house is a proven strategy to enhance its selling potential. Statistical data supports this: homes that are staged sell significantly faster and at higher prices compared to their un-staged counterparts. According to a study by the International Association of Home Staging Professionals, staged homes can sell 3 to 30 times quicker than those that are not staged. Similarly, National Association of Realtors (NAR) data indicates that a staged home not only spends less time on the market but also tends to sell for 5-10% more than an un-staged home.

Visualise Living Spaces and Create Emotional Connections

One of the key advantages of staging an empty house is its impact on buyers’ ability to envision themselves living there. Buyers often struggle to visualise how an empty house could accommodate their furniture and lifestyle. Staging provides context and helps buyers imagine the potential of each room. According to research, 81% of buyers find it easier to visualise the property as their future home when it is staged. This emotional connection can be pivotal in their decision-making process, making them more likely to make an offer.

Increased Attention in Online Listings and Viewings

With the majority of homebuyers starting their searches online, having compelling photos is crucial. A Professionally staged empty house make for better-quality images, which capture the attention of online viewers. Properties that look appealing in photos are more likely to lead to increased viewing requests, thus boosting the chances of selling quickly. Staging an empty house can enhance its online presence, making it stand out among numerous listings, and this can significantly speed up the sale process.

Help Buyers Better “Visualise” a Vacant Home

Staging transforms an empty house into inviting spaces, giving each area a clear function and purpose. This transformation is crucial because it allows potential buyers to picture themselves living in the home, making it more likely for them to place higher offers. As highlighted, 82% of buyers’ agents report that staging helps their clients visualise the property as their home. This not only makes the home more appealing but also increases its perceived value.

Conclusion

Staging an empty house presents numerous benefits that can lead to a faster sale and higher selling price. By making a home more attractive and easier to visualise, staging plays an essential role in the real estate market, providing a competitive edge that can make all the difference.

Next, we will explore essential pre-staging preparations that can further elevate your home’s appeal and readiness for the market.

Essential Pre-Staging Preparations

Deep Clean Entire House from Top to Bottom

Preparing a home for staging starts with a comprehensive deep clean. Cleaning thoroughly ensures that the empty house looks well-maintained and inviting to potential buyers. Begin by decluttering every room, removing items that do not belong and minimising visible clutter. This not only helps with cleaning but also makes rooms appear more spacious.

Next, adopt a top-to-bottom cleaning approach. Start by dusting high areas such as ceiling fans, light fixtures, and shelves, working your way down to the floor. This method prevents dust and debris from settling on freshly cleaned surfaces. Windows and their treatments should be cleaned thoroughly to allow maximum natural light to flood in, enhancing the empty house’s appeal.

Kitchens demand special attention. Clean out pantries, cabinets, and the fridge, wiping down countertops, and scrubbing sinks and drains meticulously. Appliances, both inside and out, must be spotless to convey functionality and cleanliness. Remember, deep cleaning an entire empty house can take about eight hours depending on its size and the level of clutter.

Fresh Neutral Paint Colours Throughout

Applying fresh, neutral paint colours is a cost-effective way to rejuvenate an empty house and create a universal appeal. Neutral tones such as beige, grey, and off-white provide a blank canvas that allows buyers to envision their own décor in the space. Additionally, these colours offer a calming and sophisticated backdrop, aiding the buyer’s emotional connection with the home.

Avoid bold and trendy colours which might not resonate with all buyers. Instead, opt for shades that are light and inviting, as they can make a room feel larger and more airy. Fresh paint not only covers up blemishes and imperfections but also makes the home smell clean and new, enhancing its overall appeal.

Address Any Maintenance Issues or Repairs

Before staging, addressing any outstanding maintenance issues or repairs is crucial. Buyers are often deterred by visible signs of neglect, which can lead them to question the property’s overall condition. Start by conducting a thorough inspection to identify and fix any significant problems such as plumbing leaks, electrical issues, or structural damages.

Focus on quick, impactful repairs such as touch-up painting, replacing worn-out caulk, tightening loose fixtures, and fixing minor cosmetic damages. Small repairs, such as removing furniture marks, freshening up garbage disposals, and pulling out carpet indentations, can make a significant difference in the overall presentation.

Ensuring that the property is in top-notch condition not only enhances its marketability but also contributes to a smoother selling process. Buyers prefer homes that appear move-in ready, as it reduces their immediate investment in repairs and maintenance.

Proper pre-staging preparations set the groundwork for effective home staging, making it easier for potential buyers to visualise themselves in the space. The next step is to focus on key rooms that make the highest impact on buyers. By prioritising main living areas and essential spaces, you will help create a lasting impression that can lead to a quicker, more profitable sale.

Key Rooms to Focus On

When staging an empty house, concentrating on key rooms can make a significant difference in attracting potential buyers. The main living areas, master bedroom, and kitchen are crucial spaces that should be given priority during the staging process. Additionally, incorporating a home office space and ensuring bathrooms are pristine are essential aspects to consider in 2024.

Main Living Areas

The main living areas include the living room and primary bedroom, with the dining room also being important. These rooms are where buyers envision spending a considerable amount of their time, whether entertaining guests or relaxing with family.

Living Room: To make the living room inviting, use area rugs to define the empty house and indicate furniture placement. Incorporate a mix of modern and traditional elements to appeal to a broader audience. Adding mirrors can enhance natural light, making the room appear more spacious and welcoming.
Dining Room: Create a dining area that suggests a sense of occasion. Use a simple dining table setting with elegant place settings and a centrepiece. Clear the area of personal items to help buyers envision hosting their own dinners.

Make sure to keep the decor neutral and the empty house clutter-free to help buyers imagine themselves living in these spaces.

Master Bedroom

The master bedroom should exude comfort and serenity. This room is often the sanctuary for homeowners, so it’s vital to create an environment where potential buyers can see themselves unwinding and resting.

Bedding: Use fresh, neutral bedding with layers to add warmth and texture. A beautifully made bed can be a focal point that draws attention.
Furniture: Include essential pieces such as nightstands, lamps, and possibly a dresser or seating area, depending on the room size. Keep the decor minimal and avoid personal touches.
Lighting: Ensure the room is well-lit with a combination of natural and artificial lighting. Bedside lamps add a homely touch and are practical.

Kitchen

The kitchen is often considered the heart of the home. Buyers pay particular attention to this space, so it’s crucial to stage it thoughtfully.

Cleanliness: Ensure all surfaces are spotless, and appliances are polished. Clear countertops of any clutter, leaving only a few well-chosen items like a fruit bowl or cooking essentials.
Accessories: Adding small touches such as a stylish tea towel, a cookbook, or a few potted herbs can make the kitchen feel more lived-in and appealing.

Home Office Space

With the growing trend of remote work, a dedicated home office space has become increasingly desirable in 2024. If your home doesn’t have an obvious office space, consider converting a small bedroom or a section of another room into a functional workspace.

Furniture: Include a desk and chair that are both practical and stylish. Modular and adjustable furniture can be particularly appealing as it demonstrates flexibility and modernity.
Accessories: Keep the decor minimal yet functional. A few office supplies, a desk lamp, and possibly some greenery to bring in a touch of nature can enhance the space.

Bathrooms

Bathrooms should be immaculate and inviting, evoking a spa-like atmosphere. This is vital as buyers expect these spaces to be clean and ready for immediate use.

Cleanliness and Repairs: Deep clean every surface, including tiles, mirrors, and fixtures. Ensure there are no visible maintenance issues such as leaks or mould.
Towels and Accessories: Use fresh, fluffy white towels and simple accessories like candles, soap dispensers, and a few decorative plants to create a clean, serene environment.

By focusing on these key rooms, you create a strong, positive impression that appeals to potential buyers, making them more likely to visualise themselves living in the house. Starting with these critical areas ensures that the most impactful spaces are staged effectively, setting the scene for a successful sale.

2024 Staging Trends to Incorporate

Embrace Biophilic Design Elements

Biophilic design is a major trend in 2024, aiming to bring the outdoors inside and foster a connection with nature. This approach has multiple benefits, including enhanced well-being, increased productivity, and reduced stress. To incorporate biophilic design into staging, consider the following elements:

Natural Materials: Use materials such as wood, stone, and marble, which add texture and warmth, creating a natural aesthetic.
Plants: Introduce live plants throughout the home. They not only purify the air but also add a touch of greenery and life to the space.
Natural Light: Maximise natural light by using large windows and strategic placement of mirrors to reflect light and offer views of the outdoors.
Water Features: Small water features like a tabletop fountain can add tranquillity and a natural element to spaces.

Incorporate Smart Home Technology Features

The market for smart homes continues to grow, with revenue in the smart home market projected to reach $38.8 billion in 2024. Buyers are increasingly looking for homes equipped with modern technology that can make life easier and more energy-efficient. Here are some smart home features to consider:

Smart Thermostats: These can help regulate the temperature efficiently, which appeals to eco-conscious buyers.
Security Cameras and Locks: Enhance the safety and security aspects of the home with smart locks and cameras.
Voice-Controlled Assistants: Devices like Amazon Echo or Google Home can offer convenience and show the potential for a modern and adaptable living space.

Balance Traditional Elements with Contemporary Design

Balancing traditional and contemporary design elements is an effective way to broaden a home’s appeal. This approach ensures that the home appeals to a wide range of buyer preferences without veering too far into a specific design trend. Here are key strategies:

Mixed Furniture Styles: Blend traditional and contemporary furniture pieces. For example, pair a classic sofa with modern chairs to create a cohesive yet diverse look.
Eclectic Accessories: Use decorative accessories that fuse styles, such as modern pillows on a traditional armchair, to create visual interest.
Colour and Texture: Harmonise colours and textures from both designs. Neutral bases with pops of bold colours or rich textures can provide a balanced aesthetic.

These 2024 staging trends can significantly enhance the selling potential of an empty house. Implementing these modern design strategies ensures that homes are more appealing to today’s discerning buyers, creating a space where they can envision their future.

Next, ensure every final staging touch is meticulously planned to create a warm and inviting environment.

Budget-Friendly Staging Solutions

Staging an empty house can be accomplished effectively and affordably by focusing on strategic elements that highlight the home’s best features. Here are some budget-friendly staging solutions that can make a significant impact without breaking the bank.

Use Area Rugs to Define Spaces

Area rugs are a versatile and cost-effective tool in home staging for an empty house. They help define spaces and show where furniture should be placed, making it easier for potential buyers to visualise the layout. For instance, use different rugs to distinguish between a sitting area and a dining area in an open-plan space. This not only adds warmth but also helps to create a sense of order and purpose within each room of the empty house.

Implement Strategic Lighting

Lighting plays a crucial role in creating an inviting atmosphere and can be enhanced without a hefty investment. Consider using affordable fixtures and strategically placed mirrors to amplify natural light and make rooms appear larger and more welcoming. Replacing outdated light fixtures with modern ones can give the home a fresh look. Lamps with clean, crisp shades can update the space while matching contemporary design trends.

Consider Soft Staging

Soft staging involves using minimal furniture and accessories to create a welcoming environment without overwhelming the empty house space. This can include simple items like a stylish sofa, a coffee table, and a few decorative pillows and throws to add texture and colour. Soft staging is particularly effective because it provides a visual clue of how the empty house can be used without cluttering the area, which is especially helpful in smaller homes. Rental furniture can be a practical option for soft staging, offering flexibility and cost savings.

Additional Tips for Budget-Friendly Staging

Use Plants: Incorporating greenery can bring life to an empty house and is a cost-effective way to add freshness and vibrancy. Plants can act as natural dividers, softening the edges of rooms and adding a touch of biophilic design.
Declutter and Depersonalize: Ensure that the home is free of personal items and unnecessary clutter to allow potential buyers to imagine themselves living in the space.
Neutral Colour Palette: Stick to neutral colours for walls and major furniture pieces. This approach is not only calming but also appeals to a broader range of buyers.

These budget-friendly staging solutions ensure that you can transform an empty house into an inviting home that resonates with potential buyers while keeping costs manageable.

Proper staging, paired with these economical tips, can significantly impact the marketability of a property, helping it to sell faster and potentially at a higher price. Ensuring the empty house is presented in its best light will attract more interest and create a lasting impression.

By carefully implementing these staging techniques into your empty house, you’re paving the way for a successful sale and creating a lasting impression on potential buyers.

Final Staging Touches

Create Warm, Inviting Atmosphere with Strategic Lighting and Accessories

A crucial aspect of staging an empty house is creating a warm and inviting atmosphere. Lighting plays a fundamental role in achieving this ambiance for an empty house. Utilise a variety of lighting sources, such as floor lamps, table lamps, and pendant lights to layer the illumination in each room. A combination of warm light bulbs (2700K to 3000K) will soften and distribute light evenly, enhancing the cosy feel.

Additional touches, such as wall sconces, dimmer switches, and soft shaded lamps, can provide ambient lighting that appeals to a potential buyer’s senses. Choose decorative accessories thoughtfully – items like plush throws, cushions, and tasteful artwork can add personality and warmth to the space without overwhelming it. Greenery, such as potted plants, also contributes to an inviting atmosphere through biophilic design elements.

Ensure Proper Space Definition Using the 3-Foot, 5-Foot Rule

The 3-foot, 5-foot rule is integral in staging, especially in an empty house. This rule helps ensure that both fine details and overall room designs are optimised. Position small elements like decor and textiles within the 3-foot range to add interest and detail. From the 5-foot perspective, focus on how these smaller items interact with larger pieces of furniture to maintain a cohesive look.

Make sure that from both viewpoints, spaces feel open and decluttered. Clear away unnecessary furniture and decorations to create visual clarity. Strategically use area rugs to define different zones within larger rooms, which helps potential buyers visualise how they might use the space.

Optimise for Photography and Online Listings

Proper staging is not purely physical; it extends into the realm of digital presentation as well. High-quality photographs are pivotal for online listings, as they form the first impression of a home. Here are essential tips to optimise a empty house for photography:

Light it Up: Ensure all lights are turned on to avoid dark spots. Natural light is also critical, so open all window treatments to let daylight flood in.
Declutter Thoroughly: Remove excess items to make spaces appear larger and more inviting. Declutter countertops, store personal items out of sight, and remove floor mats which can negatively affect the perception of space.
Capture Wide-Angle Shots: Use wide-angle lenses to photograph rooms. This technique helps to convey the size and scope of spaces more effectively.
Avoid Personal Items in Shots: Ensure that personal photographs and overly specific decor items are removed, allowing potential buyers to envision the home as their own.

By paying attention to these details and integrating them effectively into your staging process, you can significantly enhance the appeal of an empty house, drawing more interest from buyers and improving the likelihood of a swift sale. Continuing with strategic staging practices will ensure that your property remains competitive in the market.