1. Builds confidence and trust
As an accredited member of schemes like Home Staging Association, you submit your business to assessment to ensure that you meet a minimum standard. The rules are strict, and only members that have demonstrated the necessary knowledge, expertise and job experience can call themselves a Home Staging Association accredited stager.
Your business becomes instantly recognisable as having gained a certain level of expertise and specialism within the industry.
To your customers, suppliers and employees, the completion of the accreditation process demonstrates not only that your procedures and methods comply but also that you are fully committed to achieving industry-recognised standards in areas such as quality, training, qualifications and CPD.
In these ways, accreditation is building vital confidence and trust in your Home Staging business by providing tangible evidence that you will deliver the levels of quality that your home staging clients require.
2. Demonstrates knowledge and expertise
In a market that has an increasing number of companies and individuals entering the market to complete against you, accreditation can be a massive asset. From an employer’s perspective it demonstrates that you are serious and committed to keeping your skills and knowledge up to date.
From a business perspective, as an accredited company you will reap the benefits of being kept up to date on industry standards, interior trends, legislation, and so on. One of our recent staging projects, The Cheverils, a 4 bedroom family house had been on the market for 2 years prior to staging. Once staged, it sold within 3 months during the COVID 19 lockdown.
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3. Gain a marketing advantage
With thousands of home staging and interior design companies in the UK&I, accreditation is a valuable tool when it comes to business growth and competitive advantage.
If you’re looking to expand your business by targeting a new market having the suitable accreditations in place can help by instantly improving your credibility. They’re also a clear indication that your business is looking to have that competitive edge in the market.
Accreditation is validation that you/your business has been scrutinised by a nationally recognised body and successfully met (or exceeded) their standards. In terms of growing your business this presents a big marketing advantage over your competitors that haven’t yet reached the same accreditation level as you.
Almost all accreditation bodies, including the Home Staging Association publish a directory of their accredited home stagers. This alone provides a great route for your business to promote your services to like-minded, potential clients.
4. Win more work!
Gaining accreditation is clearly good for business and it also satisfies the requirements for tenders as well as the criteria needed to join approved suppliers’ lists.
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